Cubs Fan Comes Up Big for Respect 90

July 7, 2020

By Respect 90 Foundation

How ‘Respect 6 Feet’ Originated in a Chicago Suburb


Andy Tarnoff was mowing the lawn at his Glenview, IL home when an idea just popped into his head. After a call to a sounding board buddy and an email to the Respect 90 Foundation website, the idea – a “Respect Six Feet” T-shirt to benefit Respect 90 – became a reality.

The shirt and a spinoff face mask are driving sales at where all proceeds go toward enriching the lives of at-risk children and families.

The life-long Cubs fan says he’s always thinking of his own marketing ideas to promote his team and sports in general. “Combined with everything going on with COVID-19, I thought, wow, what a perfect time and way to raise money for Joe’s charity,” says Tarnoff, an attorney with Zurich Insurance.

Joe appreciated the thoughts saying: “It’s perfect. Respect 90 listens. It’s not about who’s right, it’s about getting it right. Thanks to Andy for getting it right.“

For Andy the experience has been a thrill. “Joe seems to be the type of guy every fan wants to have a drink with to talk baseball and maybe 18th century philosophers,” he observes. “We were fortunate to have Joe for the time we did in Chicago and he will get a well-deserved ovation when he is back at Wrigley.”

With dreams of making it to the big leagues himself, Tarnoff got closer than most. He pitched at Barry University in south Florida and played in independent league ball in the Frontier League.

“Baseball’s a big part of my life,” admits Andy, who still participates in the game through No Bats Baseball, a charitable group that combines baseball and fundraising. He and his wife, Jennifer, have two daughters, Katelyn and Hannah.

The ‘Respect 6 Feet’ Apparel & Masks are Available Now on